To celebrate, to gather, to meet, to have fun!
“We have one life, let’s celebrate and make it worth every compliment!” That’s our motto at JASLA by Shreya.
Founded by Shreya Shah in 2022, JALSA is here to celebrate YOU and make shopping for South Asian wear in America a fun experience, bringing you closer to home!
Gone are those days when you have a difficult time finding quality, trendy, size inclusive and affordable ethnic outfits in America. Gone are the days when you have to depend on others to shop for you when they travel home. Gone are the days when you have to settle to buy whatever is available in your size as opposed to what you really want. Gone are the days where you are stuck with an outfit that is totally different from what you saw online or because it’s costly to return. Vibrant days are ahead because at JALSA, we are working hard to bring the best and curated South Asian ethnic wear at your doorstep with just a few enjoyable clicks! All our outfits are made in India with quality fabrics that ooze comfort and are WORTH EVERY COMPLIMENT. From Chai to Shaadi, Kitty or Party we’ve got you covered! And if you want more, Shreya will create something that screams YOU. She is the one person who will push you to be overdressed at every party or let muted elegance speak for itself. She is your honest advocate whether its fashion or life, so get ready. It’s time to celebrate, it’s time to JALSA!
Behind every aspiring businesswoman, is a team who motivates her and makes it all happen! JALSA by Shreya is the united effort of team members across two countries. Shreya’ family and friends, production team, marketing team and suppliers work round the clock to bring to you the finest South Asian clothing that celebrate YOU.
“It is no surprise that my fashionista mother’s creativity bug bit me at a very young age as I grew up watching her become the unofficial fashion designer and stylist for the women surrounding her. By the age of four, I had customized garments for each of my dolls, designed by me and crafted to life by mother’s tailors. Born and raised in Mumbai, I had aspired to become a doctor, but I took a complete U-turn to the amazement of many (except my mother because somehow moms always know) when I discovered my true passion for fashion. The ample ways in which a needle, thread and fabric can blend with human emotions to create a new identity always captivated me and thus I opened the door to the world of fashion. I made it the choice for my professional career because for me, to create is to survive! The entire process from understanding YOUR need to making that need come alive has been my driving force all these years and I experience the deepest satisfaction when YOU walk away with renewed confidence. ☺
America is my home since 2014, and with JALSA, I proudly bring to America the best of South Asian fashion, curated by me and brought to life by YOU. Together we can make a difference and aspire to be the no.1 ethnic clothing brand in America, where you are assured of quality, sizes and exclusive designs at prices that you will say, “It’s totally worth it!” Most importantly, I can guarantee, you will be enjoying yourself in each outfit!
So, let’s begin this journey, let’s JALSA!
Shreya Shah, founder of JALSA by Shreya