About us

جلس, JALSA, जलसा       

About JALSA by Shreya

“DESIGNS FOR REAL WOMEN, NOT MANNEQUINS”

At JALSA, we don’t just sell clothes, we create experiences worth celebrating!

Our specialty is ULTRA COMFORTABLE and HIGH-QUALITY ethnic wear in ready sizes up to 7XL, because we believe that every woman deserves to feel confident and stylish, no matter her size or shape. We are perhaps the only trusted ethnic wear brand offering CUSTOM DESIGNING, TAILORING and ALTERATIONS in the USA.

Our collection features 300+ UNIQUE READY-TO-SHIP styles in 20+ categories such as kurta sets, anarkalis, palazzo sets, lehengas, and more, because fashion should celebrate real women, not just mannequins. WHAT YOU SEE IS WHAT YOU GET!

With custom tailoring options, we ensure you never have to compromise on style or fitting. Fashion is never one-size-fits-all—it should fit YOU. That’s our promise.

And JALSA makes shopping so easy with 5-DAY SPEEDY DELIVERY from our boutique in New Jersey. No costly shipping fees, no import duty. We are NOT resellers! We have our own production in Mumbai, India.

So, what are you waiting for? Let’s celebrate, let’s JALSA! 🎉✨

Team Jalsa:

Behind every aspiring businesswoman, is a team who motivates her and makes it all happen! JALSA by Shreya is the united effort of team members across two countries. Shreya’ family and friends, production team, marketing team and suppliers work round the clock to bring to you the finest South Asian clothing that celebrate YOU.

My story

“It is no surprise that my fashionista mother’s creativity bug bit me at a very young age as I grew up watching her become the unofficial fashion designer and stylist for the women surrounding her. By the age of four, I had customized garments for each of my dolls, designed by me and crafted to life by mother’s tailors. Born and raised in Mumbai, I had aspired to become a doctor, but I took a complete U-turn to the amazement of many (except my mother because somehow moms always know) when I discovered my true passion for fashion. The ample ways in which a needle, thread and fabric can blend with human emotions to create a new identity always captivated me and thus I opened the door to the world of fashion. I made it the choice for my professional career because for me, to create is to survive! The entire process from understanding YOUR need to making that need come alive has been my driving force all these years and I experience the deepest satisfaction when YOU walk away with renewed confidence. ☺

America is my home since 2014, and with JALSA, I proudly bring to America the best of South Asian fashion, curated by me and brought to life by YOU. Together we can make a difference and aspire to be the no.1 ethnic clothing brand in America, where you are assured of quality, sizes and exclusive designs at prices that you will say, “It’s totally worth it!” Most importantly, I can guarantee, you will be enjoying yourself in each outfit! 

So, let’s begin this journey, let’s JALSA!

Shreya Shah, founder of JALSA by Shreya